As if there were not enough negative effects of the corona crisis, now one or the other notices that one’s own breath does not always smell of fresh peach or rose flowers. Every time we leave our house with a mask, we become more aware of how important fresh breath is. Now it is not only our colleagues, neighbors, friends or lovers who notice our not so fresh breath, now it is us who get unpleasant under the mask.

In the next few weeks, Powermints will launch an online campaign under the motto “Fresh Under the Mask” start.